HI!
I'M TRAM

Trâm Anh Lê Thị

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Trâm Anh Lê Thị
Product Marketing
Data-Driven Strategy
Go-To-Market Excellence
CONTACT ME: HELLO@TRAMANHLETHI.COM
0 Years Experience
0 Major Brands
0 Industry Awards
About

Insight into impact,
every time.

A marketer who bridges the art of storytelling with the science of data — across Vietnam, and now Dublin.

Experience

6 years in consumer goods across Kimberly-Clark, Masan Consumer, and TH Group — delivering award-winning campaigns and leading product launches from concept to market.

Ambition

Growing into Product Marketing in tech, where research, analytics, and stories come together to build products people truly care about.

Personal Brand

Resilient under pressure, easy to collaborate with, endlessly curious. A practical problem solver who makes every project a little smarter and a little more human.

Career

Where I've made
an impact.

Jun 2025 — Present  ·  Dublin, Ireland
UCD Smurfit Careers Network
Acting Product Marketing Manager & Marketing Coordinator
Refreshed the brand identity and built a more integrated marketing plan — connecting students, alumni, and employers at one of Europe's top business schools.
Feb 2023 — Jul 2024  ·  Ho Chi Minh City, Vietnam
Kimberly-Clark
Product Marketing Manager
Relaunched KOTEX Maxcool French Spa & Total Protection — contributing to 75% of KOTEX's value sales with a +25% running rate uplift. Won YouTube Work Award 2023 & MMA Award 2023. Named Employee of the Year.
Oct 2021 — Jan 2023  ·  Vietnam
Masan Consumer Holdings
Assistant Product Marketing Manager
Relaunched Tam Thai Tu — Vietnam's No.1 soy sauce brand (50.9% volume share). Launched the Premium line with 3 new SKUs across full multimedia campaigns.
Apr 2019 — Dec 2021  ·  Vietnam
TH Group – Food Chain
Brand Executive
Led the most successful NPD in liquid milk 2020 — launched Dalatmilk UHT with 8 SKUs. Drove ATL & BTL campaigns across TV, digital, OOH, and on-ground activations.
Jul 2018 — Mar 2019  ·  Vietnam
TH Group – Food Chain
Brand Officer
Launched TH true YOGURT Coconut Flavor. Executed the 2018 Year End Promotion campaign, significantly growing sales year-on-year.
Capabilities

Skills & Expertise

Marketing
Product Marketing Go-to-Market Brand Management Consumer Research Integrated Campaigns Pricing Strategy ATL / BTL Campaign Analytics Nielsen Retail Audit
Technology & Data
Artificial Intelligence Machine Learning Big Data Python Data-Driven Marketing Brand Health Tracking
Certifications & Languages
AI Fluency Framework Intermediate Python Cultural Intelligence Vietnamese — Native English — Professional
Recognition

Awards & Honours

2nd Runner-Up — UCD Smurfit Case Competition
2025
1st Runner-Up — Advertising Award
2025
UCD Advantage Award
2025
Best Employee of the Year — Kimberly-Clark
2023
Education

Academic Background

UCD Michael Smurfit Graduate Business School
Master of Science in Marketing
Aug 2024 — Aug 2025 · Dublin, Ireland
Foreign Trade University
Bachelor's degree, International Finance
2014 — 2018 · Vietnam
Get In Touch

Let's build
something great.

Whether you're looking for a sharp marketing collaborator, a creative strategist, or just want to connect — I'd love to hear from you.

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